Diwali is the major Indian Festival that is very significant for Hinduism. Known as the “Festival of Lights”, it symbolizes victory of good over evil.
The festival surrounded by hundreds of thousands of lights and lamps are lit in a celebration and sign of hope for mankind.
New York’s Diwali Festival centrally located in NYC’s Times Square is a celebration not to be missed. Over 400,000 attendees come to this celebration making it one of the largest worldwide!
Between September and October place your brand across all print, television, radio and social media marketing leading up to the event. And have your brand centrally located across the multiple festival venues.
From B2B activities, gala dinners and the lighting ceremony itself … Diwali is an amazing opportunity for marketing teams trying to reach high income, affluent and educated South Asians!