Cricket? What is that most in the United States will ask. But ask anyone internationally and they know Cricket is the #2 sport globally – and their legends – Sachin Tendulkar and Shane Warne led an All Star Team with T20 matches in New York, Houston and Los Angeles. Asbury was proud to be the chief marketing, sales and operations partner for this amazing first of its kind Cricket All Stars tour in the USA. From development of all logo, branding, marketing collateral, Asbury was the lead agency bringing this event to life. Asbury was also responsible for all web development and social media taking full advantage of the worldwide popularity of the sport. Lastly, Asbury was responsible for sponsorship sales and activation working with leading brand partners such as Pepsi, State Farm, Swisse, Oxigen, UBER and Master Card. In the end over 80,000 fans attended the matches, over 40 million social media views were created and over 50 million people watched the matches on broadcast networks worldwide.